We Don’t Just Source Tea. We Grow It.

The BETEAYA Story: 3 Sisters. 1 Legacy. Pure Assam.

Most tea brands you see online are "Aggregators." They buy leaves from auctions, blend them in a warehouse, and put a fancy label on it.

We are different. We are Growers.
We are Bhumika, Nandita, and Kritika—the third generation of the Bohagi Tea Co. family in Moran, Assam.

For over 25 years, our family has cultivated some of the finest Assam tea on our own estate. We grew up running through these tea gardens, learning that real Assam tea isn't just "strong"—it is Malty, Rich, and Golden.

Why BETEAYA Exists
We saw our premium leaves being sold to big corporations, blended with low-quality dust, and losing their soul before reaching your cup.

We decided to stop the cycle.
BETEAYA (inspired by Betiyan - Daughters) is our promise to bring the Pure Estate Reserve directly from our factory in Moran to your home.

The "Farm-to-Cup" Promise:

• ❌ No Auctions: We don't bid for old tea.
• ❌ No Middlemen: No brokers, no wholesalers.
• ✅ Just Fresh Harvest: Plucked in our garden, processed in our factory, and shipped to you.

Our Roots & Identity:
While you know us as BETEAYA (our brand soul), we operate under the legal family entity Bloom & Brew. Whether on paper or in spirit, our mission remains the same: to deliver the most honest cup of tea you have ever tasted.

From our hands to yours — welcome to the family.